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From its modest beginnings in 1965 with a single ship cruising to Mexico, Princess has grown to become one of the premiere cruise lines in the world. Today, its fleet carries more than a million passengers each year to more worldwide destinations than any other major line.

Considered one of the most recognized cruise lines in the world, Princess Cruises was catapulted to stardom in 1977 when Pacific Princess was cast in a starring role on a new television show called "The Love Boat." The weekly series, which introduced millions of viewers to the still-new concept of a sea-going vacation, was an instant hit and both the company name and its seawitch logo have remained synonymous with cruising ever since.

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